Our Story

Origin of our name: SIQUICHA

The ‘siquicha’ is a Quechua word from Cajamarca, Peru, meaning the weaver’s tether. It is the tool that binds an artisan to her loom and connects her to every thread.

Our brand carries this name because our mission is to serve as a similar tool; one that links an ancient craft to the person who wears it. Every garment becomes a connection: from the loom in the Andes to the streets of a cosmopolitan city.

Founder & Creative Director: Jimena de Los Angeles Muñiz-Garreta

Jimena is the founder and creative director of the brand, SIQUICHA, which transforms fabrics woven with the qallwa technique into timeless pieces.

In 2023, Jimena paused her consulting career in New York City to volunteer for an economic development project in Perú. She worked in the northern Andean village of San Miguel de Pallaques for 2 years. 

While hiking through the mountain, she spotted women tethered to threads that were meters long, weaving intricate textiles. Her curiosity led her to their homes, where she sat with them and learned to weave. Once connected to the loom, it activated her mission: to share this craft with the world that she had previously inhabited, while implementing the sustainable business models that she was trained in as a corporate consultant. And thus, SIQUICHA was born.

Jimena did not receive formal fashion training; instead, she wears her field training as the blueprint for everything that she has created. Her years as a volunteer in Perú served as an experiential masters in artisanal craft that taught her to be a weaver first, and then a designer. 

"My dream is for SIQUICHA to evoke the same awe in you as it did in me. For you to be swept up in the alchemy of transformation. And to read between the threads of the story of each piece." - Jimena